I was out and about today and did some screen shopping online, too. I noticed something about myself that made me look inside and examine further.
Names are pivotal. I am -much- more inclined to buy something if I like the name. I’m not talking just about “brand names” like Coke (though they certainly fall on my “buy” list), but every name or label attached to a product. The name of the product, of the color, of the style, the flavor, scent, nearly every name associated with an item.
There are certain things in life that fall on the spectrum from like to love for me and if the name of something relates to things I love, the chances I’ll buy it go way up. Names related to my favorite people and places and colors get top honors.
Conversely, I found myself putting things back from my cart or virtual cart if a name associated with it had to do with things I do not like or possibly detest. Even things I really liked for their own merits remained at the store if the name was distasteful to me. Names related to people, places, colors, etc. that I don’t like have a tough time getting my money.
I’d bet there are plenty of market researchers out there who have figured this out already on a grand scale, but today I examined my own motives and tendencies. I also noticed there are some issues that I thought I was beyond, but I now see there are echoes alive and well.
